Business Relationship Management (BRM) and Customer Relationship Management (CRM) are both strategic approaches aimed at fostering positive relationships but target different stakeholders within a business.

BRM focuses on managing and enhancing relationships between a business and its various internal and external stakeholders. It is a holistic approach that seeks to understand and align business objectives with the needs and expectations of stakeholders such as customers, partners, suppliers, and internal departments. BRM emphasizes collaboration, communication, and the creation of value through strong relationships. Its goal is to ensure that the organization's resources are utilized efficiently and that stakeholders receive the support and services they require.